Privacy Policy

We at Dubai South Business Hub, understand the importance of privacy so we have developed a privacy policy (the “Privacy Policy”) to explain how we collect, use, disclose and process personal information for operating our business. This Privacy Policy describes the practices concerning the information collected by DS Business Hub Management Services DWC-LLC (“DSBH”, “we”, “us” and “our”) through the use of our websites and social media channels. In addition to describing how we collect, use, disclose and otherwise process personal information, this Privacy Policy explains the rights and choices available to individuals with respect to their personal information. We recommend that you read this entire Privacy Policy carefully. 

Data Protection and Handling Compliance 

We are committed to protecting your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (GDPR), the United Arab Emirates (UAE) Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and other relevant local regulations. This Privacy Policy explains how we collect, use, disclose, store, transfer, and safeguard your personal information in compliance with these laws.  

If you are located in the European Union (EU) or the European Economic Area (EEA), your personal data will be processed in accordance with the provisions of the GDPR. If you are located in the UAE, your personal data will be handled in accordance with the PDPL and any applicable sector-specific or local data protection requirements. 

Our data handling practices ensure that your personal information is processed securely and only for the purposes stated in this policy. We are committed to maintaining the integrity and confidentiality of your data throughout its lifecycle. 

Changes to the privacy policy and your duty to inform us of changes 

We keep our privacy policy under regular review. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. We are a Free Zone Limited Liability Company incorporated in the United Arab Emirates with license number 13261. Our registered address is Building B4, 4th Floor, Office 401, Dubai South Business Park, P.O. Box 282228, Dubai South, United Arab Emirates. If you wish to contact us, please email us at connect@dubaisouthbh.com

Third-party links 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit. By continuing to access our website, you agree that you have read, understood and accepted the terms and conditions of this Privacy Policy. We may provide additional privacy notices to you at the time we collect your data. This type of an “in-time” notice will govern how we may process the information you provide at that time. 

1. Information: We may collect and obtain information about you in a variety of ways, including through your use of our website(s) & services referred therein (Services), when you call, email or otherwise communicate with us (including through social media), or when you participate in events or other promotions organized by DSBH or in collaboration with any third party. The information that we collect, whether from you directly or through automated means, may be considered personal information in certain jurisdictions, However, the personal information in this Privacy Policy, means personal information or personal data under the laws of United Arab Emirates. 
2. Sources Of Information and Purposes of Use: This includes information provided by you directly to us or collected by your use of our Services. We may obtain information about you (including personal information) from our business partners, such as vendors, and other third parties. You may choose not to provide some or all of your personal information to us but doing so may prevent us from providing our Services to you or limit our ability to provide you with the level of service that you would otherwise expect from us.  

Information collected from you  

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows: 

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender. 

• Contact Data includes billing address, delivery address, email address and telephone numbers including mobile or landline. 

• Financial Data includes bank account and payment card details. 

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. 

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. 

• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

• Usage Data includes information about how you use our website, products and services. 

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. 

• Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but may not be considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. 

• Feedback Data: From time to time, we may request your opinions, suggestions, or modification and improvement ideas (“Feedback”) through surveys, or other similar requests. Any responses you provide are voluntary, however you agree that any Feedback you provide shall be owned by DSBH and may be used by DSBH in its sole discretion.We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.  

If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.  

Information collected by automated means (“Automated Information”) 

We may collect Automated Information through the use of cookies, and other technologies.  

1. Cookies and Other User and Ad-Targeting Technologies: To enhance your online experience, we and our partners use “cookies”, “web beacons” or other tracking technologies. We use cookies and other technologies both to provide our Services to you and to advertise to you. We also may work with partners to help them advertise to you when you visit other websites or mobile applications, and to help them perform user analytics. These technologies may also be used to analyze how our users interact with advertising on our Services and elsewhere, and more generally, to learn more about our users and what services or offers you might prefer to receive. Cookies are small data files that are stored locally on your computer, and which enable us to tailor your experience in using the website. The website uses cookies, and you are deemed to consent to the use of cookies by using the website. You can turn off the use of cookies in your Web browser. Please consult the help files for your browser for more information. We, our third party service providers, advertisers, advertising networks and platforms, agencies, or our partners may also use cookies or other tracking technologies to manage and measure the performance of advertisements displayed on or delivered by or through other networks or services. This also helps us, our service providers and partners provide more relevant advertising. Disabling Cookies: Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the Services may be difficult to use or inoperable. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the Web site of its manufacturer. Because cookies allow you to take advantage of some of our website’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to benefit from our services, live chat and ensure your enquiries come through. 
2. Web Beacons: We and our partners may also use “web beacons” or clear GIFs, or similar technologies, which are small pieces of code placed on a Service or in an email, to monitor the behavior and collect data about the visitors viewing a Service or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that Service. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.). 
3. Mobile Device Identifiers and SDKs: We also sometimes use, or partner with publishers, publisher facing, or app developer platforms that use mobile Software Development Kits (“SDKs”), or use an SDK with a mobile app that we offer, to collect Information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and Information connected to how mobile devices interact with our Services and those using our Services. A mobile SDK is the mobile app version of a web beacon (see “Web Beacons” above). The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services or analytics to be performed. We may use this technology to deliver or help our Partners deliver certain advertising through mobile applications and browsers based on information associated with your mobile device. If you’d like to opt-out from having ads tailored to you in this way on your mobile device, please follow the instructions in the “Your Ad Choices” section below. By visiting the Service, whether as a registered user or otherwise, you acknowledge, and agree that you are giving us your consent to track your activities and your use of the Service through the technologies described above, as well as similar technologies developed in the future, and that we may use such tracking technologies in the emails we send to you.  

In addition to cookies, other technologies that may be used by us include: 

• “Pixel tags” (also known as a “clear GIFs” or “web beacons”) which are tiny images (in most cases, typically just one-pixel) that can be placed on a web page or in our electronic communications to you in order to help us measure the effectiveness of our content, for example, by counting the number of individuals who visit us online or verifying whether you’ve opened one of our e-mails or seen one of our web pages. 

• “HTML5” (the language some websites, such as mobile websites, are coded in) may be used to store information on your computer or device about your website usage activities and to help determine how our Services are being used by our visitors, how the services can be improved and to customize our Services for our users. 

Automated Information includes information such as: 

• IP address 

• Operating system used (for example: iOS, Android) 

• Internal resolution of the browser window 

• Device type 

• Country code 

• Identifiers associated with technologies that may uniquely identify your device or browser (e.g., IMEI/UDID and MAC address) 

• Dates and times of access 

• IDFA (Identifier for Advertisers) 

• Subscription information 

We may assign you a unique identifier through automated means in order to match information collected from you through different means or at different times, (including both personal information and Automated Information) and to use such information as described in this Privacy Policy.  

This Automated Information is generally used for the following purposes: 

• for the technical provision of our Services in order to be able to provide you with a functioning user-friendly experience; 

• to provide you with a secure experience and to take measures to protect our website and mobile applications from cyber risks; 

• to uncover insights about your use of our website and mobile applications in order to improve our Services and features, including developing new products and features; 

• to facilitate your access to our website or mobile application; 

• to customize our Services for you; 

• to help us better understand our current and potential customers so that we may market our Services accordingly; 

• events and usage data are captured for our internal business analytics in order to understand how our users interact with our mobile applications and use our services. For example, we may capture when a user visits a screen, taps a button, permits notifications, upgrades, or otherwise interacts with the app; and 

• Monitoring and analyzing the effectiveness of our communications (including by identifying when emails sent to you have been received and read). 

Information collected from Integrated Services.  

We may obtain information, including personal information from third parties and sources that we integrate into our Services either for the provision of our services or to facilitate your access to our Services such as described below. You may be given the option to access or register for our Services through the use of your thirdparty social media account, such as Facebook, Instagram or Google. If you select this option, your social media provider may make some of your personal information available to us, such as your email address or other unique identifier or we may be asked to share certain information with such social media provider. If you choose to sign on through your third-party social media provider, you authorize us to collect your information from such provider and process it in accordance with this Privacy Policy and you also authorize us to share your information with your social media provider as necessary to permit you to access our services using your social media account. We recommend that you review your social media provider’s privacy policies carefully before using their service to connect to our Services. 

AI and Automated Processing Disclosure 

We may use automated processes, including Artificial Intelligence (AI) tools, to analyze data, improve user experience, and personalize content. This includes the use of AI for data-driven decisions, such as recommending products, customizing advertisements, and personalizing website interactions. AI processes personal data based on your interactions with our website and services, which may involve profiling and targeted advertising. 

You have the right to object to automated decisions that significantly affect you by contacting us directly. If you wish to manage your preferences related to AI processing, please adjust your consent through your web browser settings. 

How is your Personal Data collected? 

We use different methods to collect data from and about you including through: 

Direct interactions:  

You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you: 

• apply for our products or services; 

• subscribe to our services , blogs or publications; 

• request marketing information, promotions to be sent to you; 

• enter a competition, promotion or survey; or 

• give us feedback or contact us. 

• Use of our cost calculator form. 

Automated technologies or interactions: 

As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details. 

Third parties or publicly available sources: 

We will receive personal data about you from various third parties and public sources as set out below: 

• Technical Data from analytics providers, advertising networks and search information providers. 

• Contact, Financial and Transaction Data from providers of technical, payment and delivery services. 

• Identity and Contact Data from data brokers or aggregators. 

• Identity and Contact Data from publicly available sources. 

Our legal basis for processing your Personal Data 

When we use your personal information, we may be required to have a legal basis for doing so. There are various different legal bases upon which we may rely, depending on what personal information we process and why. The legal bases we may rely on include: 

• Consent: where you have given us clear consent for us to process your personal information for a specific purpose 

• Contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract 

• Legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations) 

• Legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests). 

How we may use your Personal Information 

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we may rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below. To perform the above functions, we may match information collected from you through different means or at different times, including both personal information and Automated Information, and use such information along with information obtained from other sources. We may also aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes – including historical and statistical analysis and business planning – without restriction.