Merchandising services are a critical link between consumer goods brands and the UAE’s expansive retail sector. The UAE food service market alone is valued at USD 16.58 billion in 2024 and is projected to reach USD 50.21 billion by 2033 at 12.20% CAGR, while modern retail (hypermarkets, supermarkets, convenience stores) generates billions in daily turnover for FMCG brands.
Dubai and Abu Dhabi together host over 320 Carrefour stores, the LuLu Hypermarket chain, Union Coop, Spinneys, and many independent retailers, creating sustained demand for outsourced merchandising. International brands entering the UAE often rely on local merchandising agencies to handle shelf compliance, promotional rollouts, and seasonal campaigns.
This license covers merchandising as a B2B service activity, suiting agencies serving FMCG brands, distributors, and retail chains across the UAE.
4540.94 - Merchandising Services
Under this activity, you are in the business of operating a licensed merchandising services business, providing in-store product displays, planogram management, retail promotions, sampling, and brand activation services to retailers, supermarkets, and consumer goods brands across the UAE.
Services are delivered under the relevant regulatory oversight with appropriate facilities, systems, and qualified personnel.Â
What Does the Merchandising Services License Cover?
In-store merchandising: shelf stocking, planogram compliance, and product display management.
Brand activation and sampling: in-store promotions and consumer engagement programmes.
Visual merchandising: point-of-sale displays, promotional signage, and window dressing.
Store audits and reporting: share-of-shelf reporting and competitor intelligence.
Seasonal merchandising: Ramadan, back-to-school, festive, and product launch rollouts.
Who Is This For?
Merchandising agencies serving FMCG brands, distributors, and retail chains.
Brand activation specialists handling launches, sampling, and promotional campaigns.
Visual merchandisers focused on retail display design and execution.
Field marketing teams providing audit and compliance services to consumer brands.
Activity Scope
This license covers merchandising as a service activity. It does not cover product trading or retail operations.
In short: if you provide merchandising services to retailers and brands, you are in. If you sell or distribute products yourself, you need a separate trading license.
Licensing & Compliance
Standard free zone licensing applies. Merchandising teams visiting retail stores must comply with each retailer’s vendor protocols. Food sampling activities require Dubai Municipality Food Safety Department coordination.
Cost & Investment
Setup costs at Dubai South Business Hub start from approximately AED 12,500 to AED 18,000 per year for license and office package. Use the cost calculator for tailored pricing.
Setup Steps
Verify name with company name check.
Select Merchandising Services (4540.94) from the business activities directory.
Choose office and warehouse package matching trading volume.
Submit passport copies, MOA, and lease.
Receive license within 5 to 10 working days.
Process visas for staff.
Why Dubai for Merchandising Services?
Dubai’s vast retail ecosystem, FMCG market depth, and constant inflow of new international brands create sustained demand for outsourced merchandising. Free zones offer 100% foreign ownership, tax efficiency, and the operational base to deploy merchandising teams across the UAE.
