Dubai South Business Hub Free Zone has partnered with Fortis to strengthen access to payments, orders, and loyalty capabilities through an all-in-one SmartPOS offering. This partnership supports businesses operating within the free zone by improving how they accept payments, manage orders, and encourage repeat customer engagement using a connected point-of-sale workflow.  

As digital transactions continue to shape day-to-day operations, businesses increasingly require reliable tools that reduce manual handling, support accurate records, and help maintain customer experience across in-person and remote payment journeys. Through this collaboration, Dubai South Business Hub Free Zone expands its support ecosystem by connecting businesses to a SmartPOS system designed to run core sales activity from a single device and cloud platform.  

Supporting SmartPOS Operations for Businesses at Dubai South Business Hub Free Zone 

Dubai South Business Hub Free Zone is designed to support businesses from setup to long-term expansion. While the license and operating environment provide the foundation, businesses still need practical systems to manage transactions, orders, and customer retention without complications. During company formation, founders can use the cost calculator to structure their license, activity selection, and visa allocation before moving into operational decisions. 

The partnership with Fortis supports businesses by enabling access to SmartPOS capabilities that combine payment acceptance, order handling, sales visibility, and loyalty functionality within a single workflow. This helps businesses align front-of-house activity with back-office visibility without relying on disconnected tools.  

To further support early-stage operations, Fortis subscriptions provide structured and predictable pricing for businesses operating within the Dubai South Business Hub Free Zone. The first 3 months are free for all the free zone referred customers. Thereafter, Fortis SmartPOS is priced at AED 990 per device per year, with each additional device at AED 390 per year. For food and beverage concepts, Fortis Table Pay (F&B) is available at AED 1,290 per year. 

Addressing Operational Friction in Payments and Order Handling 

Many SMEs experience operational friction when payments and orders are managed across separate systems. Common issues include manual reconciliation, unclear reporting, missed orders, and inconsistent customer records. 

Fortis positions its SmartPOS to reduce these gaps by enabling businesses to take orders and accept payments from the same device, with activity syncing to a cloud platform for tracking and reporting. This reduces reliance on manual logs and improves day-to-day control over sales activity.  

Enabling Secure and Reliable Payment Acceptance 

Reliable payment acceptance supports both customer confidence and operational continuity. Fortis highlights support for taking payments and managing sales activity through a SmartPOS approach, including options that extend beyond the counter through online payment links.  

For businesses operating within Dubai South Business Hub Free Zone, this supports payment continuity across different selling contexts, including in-store and remote payment collection where relevant. 

Supporting Loyalty and Repeat Customer Behaviour 

Customer retention is often harder to manage when customer data is not captured consistently at checkout. Fortis positions loyalty as part of the POS workflow, enabling businesses to build customer profiles and run loyalty activity directly through the platform.  

For SMEs, this reduces the need for separate loyalty tools and supports more consistent customer engagement over time. 

Supporting Diverse Business Models and On-the-Go Trading 

Businesses across Dubai South Business Hub Free Zone may operate in different formats, including retail counters, service businesses, food concepts, and pop-up models. Fortis presents solutions aligned to multiple business types, including retail, service, food and beverage, and pop-up stores, with a focus on operating from one device and maintaining visibility through the cloud platform.  

This is relevant for founders who require flexibility in how and where they trade while still maintaining consistent sales records. 

Enhancing Operational Efficiency and Sales Visibility 

Operational efficiency improves when business owners can view sales performance without delays or manual consolidation. Fortis describes real-time tracking and reporting through its cloud platform, supporting visibility across sales, orders, and performance reporting.  

Clear sales visibility supports better cash flow oversight, more accurate stock decisions, and more structured day-to-day management. 

To support businesses during early operational stages, Fortis subscriptions continue to offer the first 3 months free for all Dubai South Business Hub Free Zone referred customers, with structured annual pricing designed to support scalable growth. 

Building a Stronger Business Support Ecosystem 

Dubai South Business Hub Free Zone places emphasis on building an integrated partner ecosystem that supports businesses across core operational needs. Payments and point-of-sale operations sit at the centre of how many SMEs collect revenue and serve customers. 

By partnering with Fortis, Dubai South Business Hub Free Zone strengthens the support available to businesses that need practical systems to run transactions, orders, and customer retention activities with fewer operational gaps.  

Enabling Scalability and Future Growth 

As transaction volumes increase, manual handling becomes a risk to accuracy, speed, and customer experience. Fortis positions its SmartPOS and cloud approaches to support growing operational demand without adding complex hardware layers, enabling businesses to standardise how they accept payments, record orders, and track performance as they expand.  

Conclusion 

Strategic partnerships reduce operational complexity by improving access to functional tools. This collaboration reflects Dubai South Business Hub Free Zone’s focus on enabling businesses beyond setup, supporting day-to-day operations that influence customer experience, cash flow handling, and growth readiness. 

By integrating SmartPOS capability with Fortis into its wider ecosystem, Dubai South Business Hub Free Zone supports businesses in operating with greater consistency across payments, order management, and loyalty-based retention.  

Frequently Asked Questions 

1. What does Fortis SmartPOS cover? 

Fortis presents its SmartPOS as an all-in-one system combining payments, orders, and loyalty, with supporting features such as tracking and management through a cloud platform.  

2. Can businesses accept remote payments as well as in-person transactions? 

Fortis describes “Go Online” payment links that can be shared via channels such as WhatsApp or SMS for remote payment collection.  

3. How does loyalty work within the POS flow? 

Fortis describes a loyalty program built into the POS and customer data capture at checkout to support repeat visits and customer insights.  

4. Which types of businesses can use Fortis? 

Fortis presents solutions for sectors including retail, service businesses, food and beverage, and pop-up stores.  

5. Does SmartPOS help with operational visibility? 

Fortis describes tracking sales and orders through a cloud platform with reporting and real-time visibility.